TY - BOOK AU - Hodges,Bonni C. AU - Videto,Donna M. TI - Assessment and planning in health programs SN - 9780763790097 (pbk.) PY - 2011/// CY - Sudbury, MA PB - Jones & Bartlett Learning KW - Health Education KW - Program Evaluation KW - methods KW - Evaluation Studies as Topic KW - Health Promotion N1 - Includes bibliographical references and index; Assessment for developing programs and interventions : the big picture -- Paint a picture of your target population : assessing assets and problems -- Data collection strategies for needs assessments and evaluations -- Program planning : the big picture -- Social marketing, program planning, and implementation -- The importance and use of theories in health education and health promotion -- Identifying and writing mission statements, goals, and objectives -- Identifying strategies and activities -- Program implementation -- Program evaluation : background and basics ER -